brand extensions

Elevate Events Beauty Secrets Revealed took place on November 16, 2016 at the Four Seasons Hotel in Toronto.  This boutique event provides an open forum for women to learn about new anti-aging, cosmetic enhancement and beauty tips in an informed environment while providing them with a high end night out in the city.  As editor-in-chief …

This is the press release I created for the first of the  Elevate Events brand extension, luxury events produced for women who want to be informed about the cosmetic enhancement and anti-aging industry.

The second branded event experience produced in collaboration with Smitten Creative focused on spring beauty trends. As editor-in-chief I moderated our expert beauty panel, the main event of the evening and mingled with guests and attendees thereafter. This is the post event coverage that appeared in the print issue of the publication. The event was promoted …