Active ingredients are the driving powerhouses found in skin, hair and body care products in the beauty and anti-aging industry. Recognizing this, as editor-in-chief of Elevate, I created Spotlight, the final page of each print issue, to educate our reader about an up and coming ingredient to look for in their product purchases. In creating …
Work
Beauty Shop, Elevate
Beauty Shop is a recurring visual product feature found in each issue of Elevate that ilustrates a product trend in the beauty industry. These features were created in collaboration with art director Suzanne Lacorte and product photographers Joe Saraceno and Paul Chmieloweic.
Elevate Events Beauty Secrets Revealed
Created with designer Gareth Adamson, this press release was given to media and VIP members attending Elevate Events Beauty Secrets Revealed, the third edition of the events brand extension.